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Javier Guadalupe creator of the brand Narxizius is a plastic artist (creator of the textile kinetic movement), lyrical singer, actor and film scriptwriter who since his training has emphasized the creation of beauty in all techniques and possibilities of art, in terms of fashion is inspired by the Greek mythological character Narcissus creating this brand as a moment in which the human being comes to a behavior of self-love.

Dressing differently and feeling unique is a value that every person should have in front of a social psychological scheme that has been proposed through generational changes and that nowadays is shown as something very relevant.